Consumer Behaviour Case Study

Pepsi's Strategy to Address Changing Consumer Buying Behaviour: Would it Succeed?

OR

Abstract:
Pepsi Co. a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like Pepsi-Cola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company saw a change of preference in it's consumers in the 1990's apart from this the beverage industry also observed a rise in functional drinks in the mid 2000s. The case focuses on the Pepsi's strategy to address this change in the consumer behaviour.

Pedagogical Objectives:

• The case study has been structured to understand and analyse:
• The Impact of changing consumer behaviour on the food and beverage Industry
• The possible solutions to address the change in consumer preferences
• The importance of strategy to achieve long-term sustainable growth.

Keywords : Food and Beverage, Pepsi, consumer behaviour, Brands & Branding Case Study, US health consciousness, Coca-Cola, obesity,growth strategy, innovation

Contents:

• Rising health consciousness
• Pepsi's Strategy
• Looking Ahead